Greed is more than a personal fault.

Your mother, no doubt, impressed upon you that greed was bad and, not always to your liking, that sharing was good. What happened on the way to becoming an adult where, obviously, greed is rewarded and sharing is at best, propaganda as in President H. W. Bush's "thousand points of light" surrogate for tax supported public assistance? I suggest the difference is between the small world of the family and neighbors and a world of money cut loose from the ties of the world in which humans matter most.

Greed, as a social phenomenon, has become increasingly acceptable. We have had, for example, the clichés "Greed is good" and "He who dies with the most toys wins" bandied about. Why this metamorphosis? I suspect it is a consequence of maintaining a "free market" capitalist economy. When you have saturated a market based on need, as technology has with increasing efficiency done, it is imperative that some substitute for need be found lest an economy begin to collapse for want of markets. Rapidly moving from a market of need to a market of greed is a feature of a modern affluent society.

It is not hard to see this process in action in our society. Manufacturing used to be the major segment of this country's economy. It is now finance, otherwise known as debt. In my youth the bellwether of economic activity was the price of steel. It is now consumer confidence. This is due substantially to the uncontrolled, indeed encouraged, migration of jobs to places with cheap labor, a process Karl Marx delineated over a hundred years ago. As a result, we now have a consumer economy not a production economy. Either consume or go bust!

A consumer based market offers several advantages to business. A need-based market is relatively narrow, limited by what is required to maintain basic human requirements, which do not change that much. The only way to substantially expand this market is to breed more humans. A consumer based economy driven by human desire rather than need, is, obviously, as large and variable as the human imagination and greed can make it. This being the case those profiting from markets greatly value greed and will do what they can to make it culturally acceptable. Hence the need to create a constant greed stimulus using, for example, the feeling of inferiority if one does not keep up with the Joneses. Thus greed has become an economic imperative, modifying our culture in ways destructive of society and the environment. These ways may often be subtle but none the less effective. For example, it would be interesting to know how massively the values of this society have been trivialized by the culture of constant novelty this process has created.

Greed is thus a major factor in the economy that has been developed in this country. As such, greed has become destructive of our society by focusing more resources on the frivolous at the expense of the necessary; on the desires of the few in preference to the needs of the many. This syndrome, I might point out, was the immediate cause of the French Revolution.

The need to constantly develop and promote markets is, in my judgment, a root cause of our massive over consumption. It is relatively easy to see how rampant consumerism eventuates in a cultural acceptance of greed. This market-driven, hyper-consumerism has led to the enculturation of greed. We have an economic system whose masters would make greedheads of us all. In my judgment, the problem of acculturated greed indicates that we do not yet understand the perils of affluence. "Shop 'till you drop" is more ominous than one might think.

Bob Newhard